Use of Social Media by Transportation Agencies for Traffic Management
Use of Social Media by Transportation Agencies for Traffic Management
复制标题
交通运输机构使用社交媒体进行交通管理
DOI：
--
复制
发表时间：
2016
期刊：
影响因子：
--
通讯作者：
W. Wallace
中科院分区：
文献类型：
--
作者：
J. Wojtowicz;W. Wallace
社交媒体已成为现代交流不可或缺的一部分。然而，对于社交媒体如何或应该如何用于收集或传播可操作的信息，运输管理者之间尚未达成明确共识。为了就社交媒体在交通运输中的潜在使用提供指导，需要更好地了解消息的内容以及在交通系统中的危机和其他非常规事件期间从发送者到可操作信息的潜在用户所采取的路径。本文评估了如何使用社交媒体在计划内的特殊活动（例如音乐会和体育赛事）以及计划外的破坏性事件（例如事故和天气事件）期间支持交通管理操作。本文还研究了各机构之间交通运营的最佳实践，并介绍了通过社交媒体以有用且引人入胜的方式向驾车者传播实时、可操作信息的实践。
Social media have become an integral part of modern communication. There is, however, no clear consensus among transportation managers about how social media could or should be used to collect or disseminate actionable information. To provide guidance on the potential use of social media in transportation, a better understanding is needed of the content of the message as well as the path taken from the sender to the potential user of actionable information during crises and other nonroutine events in the transportation system. This paper assesses how social media are used to support traffic management operations during planned special events, such as concerts and sporting events, and during unplanned disruptive events, such as accidents and weather events. This paper also examines best practices for traffic operations among various agencies and presents practices used to disseminate real-time, actionable information to motorists in a useful and engaging format via social media.