Profit-sharing and investment strategies of a one-leader-one-follower R&D alliance with industrialisation risks
Profit-sharing and investment strategies of a one-leader-one-follower R&D alliance with industrialisation risks
复制标题
一领导一追随者R的利润分享与投资策略
DOI:
10.1504/ijpd.2016.078865
复制
发表时间:
2016-09
影响因子:
--
通讯作者:
He Zhang
中科院分区:
文献类型:
--
作者:
Jing Li;Wei Liu;He Zhang
This paper investigates the profit-sharing and investment strategies for new product development in a one-leader-one-follower R%D alliance while considering the industrialisation risks involved. The long-term value of R%D investment, ROR (rate of return), is used as the decision target by the partners of the alliance. Game models are suggested to inform the decision-making of the R%D alliance. Two cases with different probabilities of industrialisation risks are proposed to demonstrate the different decisions of R%D alliances. The two partners obtain maximal ROR simultaneously under the condition of one case. For the other case, the two partners cannot obtain maximal ROR under the same condition. A dynamic profit-sharing strategy is suggested to manage the R%D alliance. Finally, numerical examples are used to illustrate related issues.