Political Honeymoon Effect on Social Media: Characterizing Social Media Reaction to the Changes of Prime Minister in Japan
Political Honeymoon Effect on Social Media: Characterizing Social Media Reaction to the Changes of Prime Minister in Japan
复制标题
DOI：
10.1145/3578503.3583594
复制
发表时间：
2022-12
期刊：
影响因子：
--
通讯作者：
K. Miyazaki;Taichi Murayama;Akira Matsui;Masaru Nishikawa;T. Uchiba;Haewoon Kwak;Jisun An
中科院分区：
文献类型：
--
作者：
K. Miyazaki;Taichi Murayama;Akira Matsui;Masaru Nishikawa;T. Uchiba;Haewoon Kwak;Jisun An
民主国家的新领导人通常在上任后立即获得高支持率。这种现象被称为蜜月效应，被认为是一个重要的政治现象，但其机制仍有待探讨。因此，本研究探讨社群媒介使用者如何回应政治领导人的变动，以更好地了解政治中的蜜月效应。特别是，我们构建了一个15年的Twitter数据集，其中包括日本首相的8个变化时间，包括660万条推文，并从情绪，主题和用户方面对其进行了分析。我们发现，虽然并非总是如此，但社交媒体往往会在总理更换时间显示出蜜月效应。该研究还显示，人们对首相的看法因话题而异，这表明公众对首相的期望因首相而异。此外，用户群在总理更迭前后大部分被替换，他们的情绪也有明显不同。本研究之意涵，将对行政管理有所助益。
New leaders in democratic countries typically enjoy high approval ratings immediately after taking office. This phenomenon is called the honeymoon effect and is regarded as a significant political phenomenon; however, its mechanism remains underexplored. Therefore, this study examines how social media users respond to changes in political leadership in order to better understand the honeymoon effect in politics. In particular, we constructed a 15-year Twitter dataset on eight change timings of Japanese prime ministers consisting of 6.6M tweets and analyzed them in terms of sentiments, topics, and users. We found that, while not always, social media tend to show a honeymoon effect at the change timings of prime minister. The study also revealed that sentiment about prime ministers differed by topic, indicating that public expectations vary from one prime minister to another. Furthermore, the user base was largely replaced before and after the change in the prime minister, and their sentiment was also significantly different. The implications of this study would be beneficial for administrative management.