Assessing Response to Industrial Marketing Strategy
Assessing Response to Industrial Marketing Strategy
复制标题
评估对工业营销策略的反应
DOI：
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发表时间：
1978
期刊：
影响因子：
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通讯作者：
G. Lilien
中科院分区：
文献类型：
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作者：
Jean;G. Lilien
B OTH INDUSTRIAL marketing practitioners and academics are unsure how current models of organizational buying behavior can be used for the planning of industrial marketing activities. During the past few years, we have held many discussions about organizational buying with current and prospective managers. Although reacting positively to the idea of conceptual models of organizational buying, participants almost always raise questions such as:
