See Something, Say Something: Correction of Global Health Misinformation on Social Media
See Something, Say Something: Correction of Global Health Misinformation on Social Media
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DOI：
10.1080/10410236.2017.1331312
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发表时间：
2018-01-01
影响因子：
3.9
通讯作者：
Vraga, Emily K.
中科院分区：
文献类型：
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作者：
Bode, Leticia;Vraga, Emily K.
社交媒体经常被批评为全球健康问题的错误信息渠道，但也可以作为错误信息的纠正。为了研究这种可能性，进行了一项实验，将用户暴露于模拟的Facebook新闻提要，其中包含错误信息和不同的纠正机制（其中一个是由算法产生的具有正确信息的新闻故事，另一个是由其他Facebook用户发布的纠正新闻故事）关于寨卡病毒，这是当前的全球健康威胁。结果表明，算法和社会校正在限制误解方面同样有效，并且对于高和低阴谋信念个体都发生校正。讨论了社交媒体活动的建议，以纠正全球健康错误信息，包括鼓励用户反驳虚假或误导性的健康信息，并为他们提供适当的来源，以配合他们的反驳。
Social media are often criticized for being a conduit for misinformation on global health issues, but may also serve as a corrective to false information. To investigate this possibility, an experiment was conducted exposing users to a simulated Facebook News Feed featuring misinformation and different correction mechanisms (one in which news stories featuring correct information were produced by an algorithm and another where the corrective news stories were posted by other Facebook users) about the Zika virus, a current global health threat. Results show that algorithmic and social corrections are equally effective in limiting misperceptions, and correction occurs for both high and low conspiracy belief individuals. Recommendations for social media campaigns to correct global health misinformation, including encouraging users to refute false or misleading health information, and providing them appropriate sources to accompany their refutation, are discussed.