Food fraud and consumers' choices in the wake of the horsemeat scandal
Food fraud and consumers' choices in the wake of the horsemeat scandal
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DOI：
10.1108/bfj-04-2016-0176
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发表时间：
2016-01-01
影响因子：
3.3
通讯作者：
Boeri, Marco
中科院分区：
文献类型：
--
作者：
Agnoli, Lara;Capitello, Roberta;Boeri, Marco
2012年，欧洲食品行业受到食品欺诈的打击：在预先准备的食品中发现马肉，包装上没有任何声明。这通常被称为“马肉丑闻”。本文的目的是调查消费者的偏好在整个欧洲选定的即食餐，即热（RTH）新鲜千层面，考虑是否可以减轻潜在的食品欺诈对消费者的选择，通过提高标准的RTH产品。设计/方法/途径-一项在线调查，管理4,598消费者的RTH千层面在六个欧洲国家（共和国的爱尔兰，法国，意大利，西班牙，德国和挪威），采用离散选择实验，以估计消费者的意愿，支付加强食品安全标准和突出国家之间的差异。欧洲的消费者非常关注即食食品中肉类的真实性，并强烈希望知道成分是来自本国的。强烈的区域差异存在的价格溢价，以提高食品安全standards. Origality/value -这项研究增加了相关的见解，在分析消费者的反应食品欺诈，生产者应该采取的最适当的做法，并提供切实可行的指导方针，以减少消费者对食品风险的看法。这将证明对食品加工业和欧洲联盟有利。该调查基于欧洲消费者的代表性样本，使其成为此类最大的跨国研究。
Purpose - In 2012, the European food industry was hit by a food fraud: horsemeat was found in pre-prepared foods, without any declaration on the package. This is commonly referred to as the "horsemeat scandal". The purpose of this paper is to investigate consumers' preferences across Europe for a selected ready meal, ready to heat (RTH) fresh lasagne, to consider whether the effects of potential food frauds on consumers' choices can be mitigated by introducing enhanced standards of RTH products.Design/methodology/approach - An online survey was administered to 4,598 consumers of RTH lasagne in six European countries (Republic of Ireland, France, Italy, Spain, Germany and Norway), applying discrete choice experiments to estimate consumers' willingness to pay for enhanced food safety standards and highlight differences between countries.Findings - Many similarities across countries emerged, as well as some differences. Consumers in Europe are highly concerned with the authenticity of the meat in ready meals and strongly prefer to know that ingredients are nationally sourced. Strong regional differences in price premiums exist for enhanced food safety standards.Originality/value - This research adds relevant insights in the analysis of consumers' reaction to food fraud, providing practical guidelines on the most appropriate practices that producers should adopt and on the information to reduce food risk perception among consumers. This would prove beneficial for the food processing industry and the European Union. The survey is based on a representative sample of European consumers making this the largest cross-country study of this kind.