A Systematic Review of Marketing Practices Used in Online Grocery Shopping: Implications for WIC Online Ordering.
A Systematic Review of Marketing Practices Used in Online Grocery Shopping: Implications for WIC Online Ordering.
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DOI：
10.3390/nu15020446
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发表时间：
2023-01-14
期刊：
影响因子：
5.9
通讯作者：
Zhang Q
中科院分区：
文献类型：
--
作者：
Hodges L;Lowery CM;Patel P;McInnis J;Zhang Q
妇女、婴儿和儿童特别补充营养计划（WIC）计划允许参与者在线兑换食品套餐福利，即，在线订购。随着在线杂货购物变得越来越普遍，公司已经制定了使用在线（或移动的）杂货购物平台向客户销售食品的策略。在这些策略如何影响选择在线购买WIC食品的WIC参与者方面存在着重大的知识差距。本文回顾了相关文献，以（1）确定在线杂货购物平台中使用的食品营销策略，（2）了解这些策略如何影响消费者行为和消费者饮食，以及（3）考虑对WIC参与者的影响。通过系统性数据库检索共识别出1862篇参考文献，其中83篇纳入全文筛选，18篇纳入数据提取和证据合成。这些研究为参与制定WIC在线订购流程的政策制定者和其他利益相关者提供了有关在线食品零售环境中塑造健康食品选择的因素的宝贵信息。研究结果表明，一些营销干预措施，如营养标签和食品交换，可能会鼓励在网上环境中更健康的食品选择，并可能有针对性地加强WIC关于健康饮食的信息。
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) plans to allow participants to redeem their food package benefits online, i.e., online ordering. As grocery shopping online has become more common, companies have developed strategies to market food products to customers using online (or mobile) grocery shopping platforms. There is a significant knowledge gap in how these strategies may influence WIC participants who choose to shop for WIC foods online. This review examines the relevant literature to (1) identify food marketing strategies used in online grocery shopping platforms, (2) understand how these strategies influence consumer behavior and consumer diet, and (3) consider the implications for WIC participants. A total of 1862 references were identified from a systematic database search, of which 83 were included for full-text screening and 18 were included for data extraction and evidence synthesis. The included studies provide policymakers and other stakeholders involved in developing WIC online order processes with valuable information about the factors that shape healthy food choices in the online food retail environment. Findings indicate that some marketing interventions, such as nutrition labeling and food swaps, may encourage healthier food choices in the online environment and could potentially be tailored to reinforce WIC messaging about a healthy diet.
影响因子：
2.2
作者：
Weber SJ;Shearer E;Mulvaney SA;Schmidt D;Thompson C;Jones J;Ahmad H;Coe M;Hull PC
通讯作者：
Hull PC