Gratifications and social network service usage: The mediating role of online experience
Gratifications and social network service usage: The mediating role of online experience
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DOI：
10.1016/j.im.2014.05.004
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发表时间：
2014-09-01
影响因子：
9.9
通讯作者：
Wu, Yen-Chun Jim
中科院分区：
文献类型：
--
作者：
Huang, Lan-Ying;Hsieh, Ying-Jiun;Wu, Yen-Chun Jim
本文结合传播学（使用与满足）与心理学（线上流量）的双重理论，探讨消费者使用社交网路服务的行为。特别是，本研究提出，消费者的在线互动体验和唤醒作为社会动机和使用行为之间的关系的中介。实证结果表明，唤醒完全中介社会满意度和有问题的社会网络服务使用之间的关系。此外，互动和唤醒是社会满足感和重新访问社交网站的意图之间的关系的部分中介。(C)2014爱思唯尔有限公司版权所有。
This paper incorporates dual theories from communication research (uses and gratifications) and psychology research (online flow) to examine consumer behavior in the use of social network services. In particular, the study proposes that consumers' online experience of interaction and arousal serves as the mediator of the relationship between social motivations and use behaviors. The empirical results indicate that arousal fully mediates the relationship between social gratifications and problematic social network service use. Furthermore, both interaction and arousal are partial mediators of the relationship between social gratifications and the intention to revisit social networking websites. (C) 2014 Elsevier B.V. All rights reserved.