O turismo acessível como vantagem competitiva: implicações na imagem do destino turístico
O turismo acessível como vantagem competitiva: implicações na imagem do destino turístico
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O turismo acessível como vantagem competitiva: implicações na imagem do destino turístico
DOI：
10.25145/j.pasos.2013.11.041
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
C. Soares
中科院分区：
文献类型：
--
作者：
M. Smith;Ericka Amorim;C. Soares
今天，形象在旅游发展中的作用，特别是作为目的地的一种差异化元素，已经得到了广泛的认可。这在很大程度上反映在文献中，这些文献的兴趣集中在确定激励购买或刺激决策过程的变量上。然而，提到反馈过程或形象控制机制以及它们的创造，是令人惊讶的。本文将介绍这些流程的方法模型。
Today, the part played by the image in the development of tourism, and, specially, as a diffe- rentiation element of a destination area is widely acknowledged. This is reflected to a great extent in the literature that focuses its interest on identifying the variables that motivate the purchase or stimulate the decision process. However, the reference to feedback processes or image control mechanisms as well as their creation, is surprising. An approach model to these processes will be exposed in this article.