Blockchain adoption: A study of cognitive factors underpinning decision making
Blockchain adoption: A study of cognitive factors underpinning decision making
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DOI：
10.1016/j.chb.2022.107207
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发表时间：
2022-01-26
影响因子：
9.9
通讯作者：
Ranjan, Rajiv
中科院分区：
文献类型：
--
作者：
Marikyan, Davit;Papagiannidis, Savvas;Ranjan, Rajiv
到目前为止，文献一直专注于技术的成熟度，而不是区块链采用可能阻碍或促进技术使用的方面。为了弥补这一差距，本文旨在研究受用户特征影响的采用决策的认知因素。这项研究采用横断面研究设计，招募了506名受访者参与并测试研究模型中假设的关系。分析结果表明，感知威胁脆弱性、响应成本、响应效能和自我效能感决定了采用意愿。这些因素因用户的主观知识、客观知识和创新能力的不同而对意愿产生不同程度的影响。这一证据有助于理解用户对区块链采用的看法，到目前为止，这方面的研究还不够充分。这些发现揭示了激励基于区块链的技术使用的认知因素，以及在数据隐私和安全的背景下可能采用该技术的用户的个人特征。反过来，这些发现可以让实践者了解在开发和营销该技术时应考虑的用户行为方面。
The literature so far has been focused on technological sophistication rather than the aspects of blockchain adoption that can hinder or facilitate the use of the technology. To address this gap this paper aims to study the cognitive factors underpinning adoption decision-making moderated by user characteristics. Using a cross-sectional research design, the study recruited 506 respondents to participate and test the relationships hypothesised in the research model. The results of the analysis demonstrated that perceived threat vulnerability, response cost, response efficacy and self-efficacy determine adoption intention. These factors have varying effects on intention depending on users' subjective knowledge, objective knowledge and innovativeness. This evidence contributes to the understanding of users' perspectives on blockchain adoption, which has been under-researched so far. The findings shed light on the cognitive factors motivating blockchain-based technology use and the individual characteristics of users who are likely to adopt the technology in the context of data privacy and security. In turn, these findings can inform practitioners about the aspects of user behaviour that should be considered while developing and marketing the technology.