The effect of response categories on questionnaire answers - Context and mode effects
The effect of response categories on questionnaire answers - Context and mode effects
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DOI：
10.1177/0049124197026001004
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发表时间：
1997-08-01
影响因子：
6.3
通讯作者：
Dillman, DA
中科院分区：
文献类型：
--
作者：
Rockwood, TH;Sangster, RL;Dillman, DA
This article reports the effect that the ranges presented in answer categories for sun?ey questions can have on respondent answers. Response categories were manipulated in a split-ballot survey conducted in both telephone and mail modes. These categories, presented in the separate ballots, overlapped in one category; the other categories were unique to each bailor. The experiment was conducted on four questions: two frequent and mundane and two ran and salient. It was found that the response categories significantly affected the response for frequent and mundane questions. One question demonstrated a significant difference in response between the mail and telephone modes. For this question, a response scale with a limited number of socially desirable alternatives resulted in a social desirability effect in the telephone mode. Alternatively the telephone mode demonstrated an extremeness effect when the response scale comprised a greater number of socially desirable alternatives.
