A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory
A Dirty Word or a Dirty World? Attribute Framing, Political Affiliation, and Query Theory
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DOI：
10.1177/0956797609355572
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发表时间：
2010-01-01
影响因子：
8.2
通讯作者：
Weber, Elke U.
中科院分区：
文献类型：
--
作者：
Hardisty, David J.;Johnson, Eric J.;Weber, Elke U.
我们探讨了属性框架对选择的影响，将环境成本的收费标记为指定税收或抵消。898名美国人在其他方面相同的产品或服务中做出选择，其中一种选择包括对排放的二氧化碳征收附加费。成本框架改变了自我认同的共和党人和无党派人士的偏好，但没有影响民主党人的偏好。我们通过查询理论解释了这种交互，并表明属性框架可以改变支持一个或另一个选项的内部查询的顺序。属性标记对查询顺序的影响取决于不同政治派别的人所持有的税收或抵消的表示。
We explored the effect of attribute framing on choice, labeling charges for environmental costs as either an earmarked tax or an offset. Eight hundred ninety-eight Americans chose between otherwise identical products or services, where one option included a surcharge for emitted carbon dioxide. The cost framing changed preferences for self-identified Republicans and Independents, but did not affect Democrats' preferences. We explain this interaction by means of query theory and show that attribute framing can change the order in which internal queries supporting one or another option are posed. The effect of attribute labeling on query order is shown to depend on the representations of either taxes or offsets held by people with different political affiliations.