A Usability Analysis of Company Websites
A Usability Analysis of Company Websites
复制标题
公司网站的可用性分析
DOI：
10.1080/08874417.2007.11646000
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发表时间：
2007
影响因子：
2.8
通讯作者：
Zhenyu Huang
中科院分区：
文献类型：
--
作者：
J. Cappel;Zhenyu Huang
Web可用性倡导者强调清晰，简单和一致性在Web设计中的重要性，以便用户可以高效地执行所需的操作。如果一个网站缺乏这些特征，用户可能会感到困惑或沮丧，并“把他们的业务”竞争的网站。可用性倡导者对网站遵循“良好”设计实践的程度进行了轶事式的观察。然而，很少有人尝试从研究的角度来解决这个问题。本研究分析了INC。500家公司的网站使用11项措施，分为三类：避免网页设计错误，遵守网页设计惯例，并包括功能，以促进可用性。这些措施来自文献中提出的可用性指南。结果显示，虽然有一些设计准则是普遍遵循的，但大多数都表现出高度的变化。每个网站遵循的准则平均数为5.5，可能为11个。特别是，研究结果表明，许多网站可以在链接外观、导航以及包含更积极的功能（如面包屑路径和搜索框）方面进行改进，以提高可用性。因此，许多组织应该考虑从可用性的角度重新检查他们的网站。
Web usability advocates stress the importance of clarity, simplicity, and consistency in web design so that users can perform desired operations efficiently and effectively. If a website lacks these characteristics, users may become confused or frustrated and “take their business” to competing sites. Usability advocates have made anecdotal observations about the extent to which websites follow “good” design practices. However, there have been few attempts to address this issue from a research perspective. This study presents an analysis of INC. 500 company websites using eleven measures, grouped into three categories: avoidance of web design errors, adherence to web design conventions, and inclusion of features to promote usability. These measures were derived from usability guidelines proposed in the literature. The results revealed that while a few design guidelines are commonly followed, most showed a high degree of variation. The mean number of guidelines followed per website was 5.5 out of a possible 11. In particular, the results suggest that many websites can be improved with regard to link appearance, navigation, and the inclusion of more positive features such as breadcrumb trails and search boxes to improve usability. Thus, many organizations should consider reexamining their websites from a usability perspective.