Service Quality Issues for Convention and Visitor Bureaus
Service Quality Issues for Convention and Visitor Bureaus
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会议局和旅游局的服务质量问题
DOI：
10.1300/j143v03n01_01
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发表时间：
2001
期刊：
影响因子：
--
通讯作者：
W. Roehl
中科院分区：
文献类型：
--
作者：
K. Weber;W. Roehl
会议旅游的发展速度和巨大的经济贡献，近年来才引起人们的广泛关注。本研究的重点是该行业的主要参与者之一：会议和旅游局（CVBs）。这些目的地营销机构提供的服务质量是从会议策划者的角度建立起来的。考虑到局在会议策划者和主办地点之间的联络作用，该研究还评估了CVBs供应商的建议对会议策划者随后使用CVBs的总体和特定CVB的影响。研究结果可以被CVBs用来更好地满足会议策划者的需求，并提高他们在行业中的整体地位。
Abstract It is only in recent years that more research attention has been directed at convention tourism in view of its growth rate and significant economic contribution. This study focuses on one of the key players in the industry: convention and visitor bureaus (CVBs). The quality of service provided by these destination marketing organizations was established from the perspective of meeting planners. Considering bureaus' liaison role between meeting planners and the host location, the study also assessed the impact of CVBs' recommendations of suppliers on meeting planners' subsequent use of CVBs in general and a specific CVB. The study results can be used by CVBs to better address the needs of meeting planners and improve their overall standing in the industry.
影响因子：
12.9
作者：
J. Cronin;Steven A. Taylor
通讯作者：
J. Cronin;Steven A. Taylor