Selective Exposure and Selective Perception of Anti-Tobacco Campaign Messages: The Impacts of Campaign Exposure on Selective Perception
Selective Exposure and Selective Perception of Anti-Tobacco Campaign Messages: The Impacts of Campaign Exposure on Selective Perception
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DOI：
10.1080/10410230903474027
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发表时间：
2010-01-01
影响因子：
3.9
通讯作者：
Hwang, Yoori
中科院分区：
文献类型：
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作者：
Hwang, Yoori
本研究探讨（a）吸烟者是否参与选择性接触和选择性感知的反烟草运动和（B）是否运动暴露量影响选择性感知过程。本研究使用了美国青少年对几个反烟草运动的接受情况的全国代表性调查数据，发现了一种选择性感知而不是选择性接触的趋势。换句话说，吸烟者比非吸烟者更有可能参与竞选信息贬低（选择性感知），但吸烟者和非吸烟者在竞选曝光方面没有差异。此外，运动曝光量影响了一个人参与选择性感知的程度。非吸烟者和吸烟者之间的信息贬低差异在那些报告较高的运动暴露比那些报告较低暴露的人更大。进一步讨论了选择性过程对运动效应研究的影响。
This study examines (a) whether smokers engage in selective exposure to and selective perception of anti-tobacco campaigns and (b) whether the amount of campaign exposure influences selective perception processes. Using nationally representative survey data concerning youths' reception of several anti-tobacco campaigns in the United States, this study found a tendency of selective perception but not selective exposure. In other words, smokers were more likely to engage in campaign message disparagement than nonsmokers (selective perception), but smokers and nonsmokers did not differ in campaign exposure. In addition, the amount of campaign exposure affected the extent to which a person engages in selective perception. The difference in message disparagement between nonsmokers and smokers was larger among those who reported higher campaign exposure than among those who reported lower exposure. Implications of selective processes for campaign effects research are further discussed.