Beyond the Deficit Model: The Ambassador Approach to Public Engagement
Beyond the Deficit Model: The Ambassador Approach to Public Engagement
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DOI：
10.1093/biosci/biz018
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发表时间：
2019-04-01
期刊：
影响因子：
10.1
通讯作者：
Menlove, Rebecca
中科院分区：
文献类型：
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作者：
Nadkarni, Nalini M.;Weber, Caitlin Q.;Menlove, Rebecca
科学家越来越有动力让公众参与进来，特别是那些没有或不能获得传统科学教育机会的人。传播学研究人员已经发现了赤字模型方法的缺陷，该模型假设对科学的怀疑是基于缺乏信息或科学素养，并鼓励科学家促进与公众进行开放的交流。我们描述了一种大使方法，以发展科学家的影响力认同，将他或她的研究、个人兴趣和经验整合在一起，以实现社会影响力。科学家根据他或她的影响力身份确定要参与的社区或重点群体，了解该群体，并通过参与该群体自然聚集的场所，而不是传统的教育环境，促进纳入该群体的所有成员。协调小组成员表示，科学家有效地进行了沟通，并对参与者的问题和想法作出了回应。科学家们报告了这种方法带来的专业和个人好处。
Scientists are increasingly motivated to engage the public, particularly those who do not or cannot access traditional science education opportunities. Communication researchers have identified shortcomings of the deficit model approach, which assumes that skepticism toward science is based on a lack of information or scientific literacy, and encourage scientists to facilitate open-minded exchange with the public. We describe an ambassador approach, to develop a scientist's impact identity, which integrates his or her research, personal interests and experiences to achieve societal impacts. The scientist identifies a community or focal group to engage, on the basis of his or her impact identity, learns about that group, and promotes inclusion of all group members by engaging in venues in which that group naturally gathers, rather than in traditional education settings. Focal group members stated that scientists communicated effectively and were responsive to participant questions and ideas. Scientists reported professional and personal benefits from this approach.