Creating a Perfect Storm to Increase Consumer Demand for Wisconsin's Tobacco Quitline
Creating a Perfect Storm to Increase Consumer Demand for Wisconsin's Tobacco Quitline
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DOI：
10.1016/j.amepre.2009.11.014
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发表时间：
2010-03-01
影响因子：
5.5
通讯作者：
Fiore, Michael C.
中科院分区：
文献类型：
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作者：
Sheffer, Megan A.;Redmond, Lezli A.;Fiore, Michael C.
背景：电话戒烟热线是一种经临床证明具有成本效益的全民烟草依赖治疗方法，目前在所有50个州均可使用这一选择。然而，每年只有1%的吸烟人口使用这些服务。本报告描述了威斯康星州最近实施的一系列政策、规划和沟通举措，这些举措导致消费者对威斯康星州烟草戒烟热线（WTQL）的需求急剧增加。干预：2007年，威斯康辛州立法机关投票决定将州香烟消费税税率提高1美元，从0.77美元/包提高到1.77美元/包，自2008年1月1日起生效。为了准备增加税收，威斯康辛州烟草预防和控制项目、管理WTQL的威斯康辛大学烟草研究和干预中心以及该州的戒烟热线服务提供商Free & Clear， Inc.合作提高戒烟热线的知识、可用性和服务，目标是增加消费者对服务的需求。改进措施包括首次为同意接受多次戒烟咨询的烟草使用者免费提供两周的非处方尼古丁替代药物。一场成功的全州媒体宣传活动加强了这些活动的影响，这些活动的时间安排与暂时的戒烟行为模式（即新年决心）相吻合。结果：在2008年的前三个月，WTQL接到了创纪录的27,000个电话，覆盖了威斯康星州成年吸烟者的近3%。结论：这一经验表明，通过政策和宣传举措，可以显著提高消费者对戒烟热线服务的需求，以增加这种循证治疗的人口覆盖率。（Am J Prev Med 2010;38(3S):S343-S346） Elsevier Inc.代理美国预防医学杂志出版
Background: Telephone quitlines are a clinically proven and cost-effective population-wide tobacco-dependence treatment, and this option is now available in all 50 states. Yet, only 1% of the smoking population accesses these services annually. This report describes a series of policy, programmatic, and communication initiatives recently implemented in Wisconsin that resulted in a dramatic increase in consumer demand for the Wisconsin Tobacco Quitline (WTQL).Intervention: In 2007, the Wisconsin legislature voted to increase the state cigarette excise tax rate by $1.00, from $0.77/pack to $1.77/pack effective January 1, 2008. In preparation for the tax increase, the Wisconsin Tobacco Prevention and Control Program, the University of Wisconsin Center for Tobacco Research and Intervention, which manages the WTQL, and the state's quitline service provider, Free & Clear, Inc., collaborated to enhance quitline knowledge, availability, and services with the goal of increasing consumer demand for services. The enhancements included for the first time, a free 2-week supply of over-the-counter nicotine replacement medication for tobacco users who agreed to receive multi-session quitline counseling. A successful statewide earned media campaign intensified the impact of these activities, which were timed to coincide with temporal smoking-cessation behavioral patterns (i.e., New Year's resolutions).Results: As a result, the WTQL fielded a record 27,000 calls during the first 3 months of 2008, reaching nearly 3% of adult Wisconsin smokers.Conclusions: This experience demonstrates that consumer demand for quitline services can be markedly enhanced through policy and communication initiatives to increase the population reach of this evidence-based treatment. (Am J Prev Med 2010;38(3S):S343-S346) Published by Elsevier Inc. on behalf of American Journal of Preventive Medicine