The Positives and Negatives of Twitter: Exploring How Student-Athletes Use Twitter and Respond to Critical Tweets
The Positives and Negatives of Twitter: Exploring How Student-Athletes Use Twitter and Respond to Critical Tweets
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Twitter 的优点和缺点：探索学生运动员如何使用 Twitter 并回应批评推文
DOI：
10.1123/ijsc.5.4.503
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发表时间：
2012
影响因子：
1.8
通讯作者：
Jimmy Sanderson
中科院分区：
文献类型：
--
作者：
Blair W. Browning;Jimmy Sanderson
推特已经成为体育传播研究中的热门话题。然而，到目前为止，很少有研究从学生运动员的角度来审视Twitter。这项研究探索了一所NCAA一级分校的学生运动员如何使用Twitter，以及如何对粉丝的批评推文做出反应。对20名学生运动员进行了半结构化访谈。分析显示，学生运动员使用Twitter的主要方式有3种：保持联系、与关注者交流和获取信息。关于批评的推文，学生运动员报告了对这些推文的各种看法和不同的回应策略。结果表明，推特对学生运动员来说是一个有益的交流工具，但也带来了挑战，因为粉丝很容易通过这个社交媒体平台攻击他们。因此，体育部门必须积极主动地帮助学生运动员战略性地使用Twitter，特别是在回应批评者方面。
Twitter has become a popular topic in sport communication research. Little research to date, however, has examined Twitter from the perspective of student-athletes. This research explored how student-athletes at an NCAA Division I university used Twitter and reacted to critical tweets from fans. Semistructured interviews with 20 student-athletes were conducted. Analysis revealed that student-athletes used Twitter in 3 primary ways: keeping in contact, communicating with followers, and accessing information. With respect to critical tweets, student-athletes reported various perceptions about them and diverse strategies for responding to them. The results suggest that Twitter is a beneficial communicative tool for student-athletes but also presents challenges, given the ease with which fans attack them via this social-media platform. Accordingly, athletic departments must be proactive in helping student-athletes use Twitter strategically, particularly in responding to detractors.