THE NIGERIAN INSURANCE INDUSTRY COMPETITIVE ADVANTAGE: THE ROLE OF INNOVATION CAPABILITY
THE NIGERIAN INSURANCE INDUSTRY COMPETITIVE ADVANTAGE: THE ROLE OF INNOVATION CAPABILITY
复制标题
DOI：
10.22190/fueo201211005a
复制
发表时间：
2021-04
期刊：
影响因子：
--
通讯作者：
S. Adebisi;J. M. Odiachi;A. A. Sulaimon-A.
中科院分区：
文献类型：
--
作者：
S. Adebisi;J. M. Odiachi;A. A. Sulaimon-A.
新兴技术为保险业带来了更大的机遇，创新颠覆了传统的商业模式。本研究考察了尼日利亚保险业的竞争优势及其与创新能力的关系。采用横断面研究设计，该研究利用了通过使用结构化问卷从选定的保险公司获得的主要数据。采用多阶段抽样技术，对收集到的数据进行回归分析。研究发现，创新能力对企业竞争优势有显著影响。该研究的结论是，有必要注意这种能力，以促进该行业的活动，并提出了建议。
Emerging technologies have given rise to greater opportunities within the insurance sector with innovations upturning the traditional business model. This study examined competitive advantage and the relationship with innovation capability in Nigerian insurance sector. Employing a cross sectional research design, the study utilised primary data obtained from selected insurance companies through the use of a structured questionnaire. Multistage sampling technique was used and data collected was analysed using regression analysis. The findings revealed innovation capability had a significant influence on competitive advantage. The study concluded that there was a need to pay attention to this capability with a capacity to boost the activities of the industry and recommendations were made.