The sweet smell of ... helping: Effects of pleasant ambient fragrance on prosocial behavior in shopping malls
The sweet smell of ... helping: Effects of pleasant ambient fragrance on prosocial behavior in shopping malls
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DOI：
10.1177/0146167297235005
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发表时间：
1997-05-01
影响因子：
4
通讯作者：
Baron, RA
中科院分区：
文献类型：
--
作者：
Baron, RA
在一项初步研究中，大型购物中心的路人在有令人愉快的环境气味(如烘焙饼干、烘焙咖啡)的情况下，比在没有这种气味的情况下，更有可能帮助同性同伙(通过找回掉下来的笔或找零)。参与者还报告说，在闻到令人愉悦的气味时，他们的积极情绪水平明显更高。在第二项研究中，路人获得帮助的机会并对他们目前的情绪进行评级的顺序是系统地不同的。结果与第一项研究相似：任务顺序对情绪或帮助都没有影响，但在有令人愉快的气味的情况下，帮助显著高于没有气味的情况。此外，有一些证据表明，芳香诱导的帮助增量是通过积极情绪的增量来调节的。
In a preliminary study, passersby in a large shopping mall were significantly more likely to help a same-sex accomplice (by retrieving a dropped pen or providing change for a dollar) when these helping opportunities took place in the presence of pleasant ambient odors (e.g., baking cookies, roasting coffee) than in the absence of such odors. Participants also reported significantly higher levels of positive affect in the presence of pleasant odors. In a second study, the order in which passersby were exposed to a helping opportunity and rated their current mood was systematically varied. Results similar to those of the first study were obtained; order of task had no effect on either mood or helping, but helping was significantly greater in the presence of pleasant fragrances than in their absence. In addition, there was some evidence that fragrance-induced increments in helping were mediated by increments in positive affect.