Portrayals of reproductive and sexual health on prime-time television.
Portrayals of reproductive and sexual health on prime-time television.
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黄金时段电视上对生殖和性健康的描绘。
DOI：
10.1080/10410236.2013.774653
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发表时间：
2014
影响因子：
3.9
通讯作者：
Baezconde-Garbanati,Lourdes
中科院分区：
文献类型：
--
作者：
Pariera,KatrinaL;Hether,HeatherJ;Murphy,SheilaT;Buffington,SandradeCastro;Baezconde-Garbanati,Lourdes
黄金时段广播电视为美国数百万人提供健康信息并建立规范（Beck，2004; Brodie等人，2001; Murphy & Cody，2003; Rideout，2008）。为了了解人们对生殖健康和性健康的了解，我们对2009年、2010年和2011年最受欢迎的10个黄金时段电视节目的故事情节进行了内容分析。衡量的变量包括生殖健康和性健康问题的频率、健康信息的水平、所描绘的信息类型、得失框架、耻辱的存在、语气以及所描绘的榜样类型。在589条健康故事线中，有87条涉及生殖健康和性健康，最常见的问题是产前和产后妊娠并发症。这些故事情节中的大多数都有中等或弱水平的信息，包括治疗和症状的细节，但没有预防。超过一半的问题是以损失为框架的，这意味着不采取行为改变将导致负面结果。24%的生殖健康和性健康故事线涉及耻辱-通常与性传播感染（STI）有关的耻辱。大多数故事情节被描绘成严肃的，大多数问题发生在积极的榜样身上。这些描绘观众的影响进行了讨论。
Prime-time broadcast television provides health information and establishes norms for millions of people in the United States (Beck, 2004; Brodie et al., 2001; Murphy & Cody, 2003; Rideout, 2008). To understand what people may be learning about reproductive and sexual health, a content analysis was conducted of story lines from the 10 most popular prime-time television programs in 2009, 2010, and 2011. Variables that were measured included the frequency of reproductive and sexual health issues, the level of health information, the type of information portrayed, the gain and loss frames, the presence of stigma, the tone, and the type of role model portrayed. Eighty-seven of the 589 health story lines dealt with reproductive and sexual health, and the most common issues were pre- and postterm pregnancy complications. The majority of these story lines had a moderate or weak level of information and included specifics about treatment and symptoms but not prevention. Just over half of the issues were framed in terms of losses, meaning nonadoption of a behavior change will result in negative outcomes. Twenty-four percent of reproductive and sexual health story lines involved stigma—usually stigma related to sexually transmitted infections (STIs). Most story lines were portrayed as serious and the majority of issues happened to positive role models. The implications of these portrayals for the viewing public are discussed.