Commercial bakers and the relocalization of wheat in western Washington State
Commercial bakers and the relocalization of wheat in western Washington State
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商业面包师和华盛顿州西部小麦的重新定位
DOI：
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发表时间：
2013
期刊：
影响因子：
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通讯作者：
S. Jones
中科院分区：
文献类型：
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作者：
Karen Hills;J. Goldberger;S. Jones
在华盛顿西部（WWA），一个非传统的小麦种植区，人们对包括小麦在内的主要作物的重新定位的兴趣越来越大。在小麦生产重新本地化的情况下，商业面包师可能是重要的食物链中间商。我们进行了一项邮件调查的商业面包师在WWA，以评估他们的兴趣在采购小麦/面粉从WWA，确定面包店的特点最有可能购买小麦/面粉从WWA，了解因素的重要性面包师在购买区域生产的小麦/面粉，并确定感知的障碍，使这种购买。61%的受访者有兴趣购买WWA小麦/面粉。与那些不使用零售方法的面包师相比，使用零售策略推销产品的面包师更有可能对WWA小麦/面粉感兴趣。面包师目前购买华盛顿小麦/面粉与他们购买WWA面粉的兴趣无关。面包师在购买当地生产的小麦/面粉时考虑的最重要因素是面粉质量的一致性、面粉的质量和供应的可靠性。成本是购买区域生产的小麦/面粉最常提到的障碍。我们的研究结果是相关的其他领域试图重新连接粮食生产者，商业面包师和消费者在互利的方式。
Interest is growing in the relocalization of staple crops, including wheat, in western Washington (WWA), a nontraditional wheat-growing area. Commercial bakers are potentially important food chain intermediaries in the case of relocalized wheat production. We conducted a mail survey of commercial bakers in WWA to assess their interest in sourcing wheat/flour from WWA, identify the characteristics of bakeries most likely to purchase wheat/flour from WWA, understand the factors important to bakers in purchasing regionally produced wheat/flour, and identify perceived barriers to making such purchases. Sixty-one percent of survey respondents were interested in purchasing WWA wheat/flour. Bakers who used retail strategies to market their products were more likely to be interested in WWA wheat/flour compared to those not using retail methods. Bakers’ current purchases of Washington wheat/flour were not related to their interest in purchasing WWA flour. The most important factors bakers would consider in purchasing regionally produced wheat/flour were consistency of flour quality, quality of flour, and reliability of supply. Cost was the most frequently mentioned barrier to the purchase of regionally produced wheat/flour. Our results are relevant for other areas attempting to reconnect grain producers, commercial bakers, and consumers in mutually beneficial ways.