Escaping the Red Queen Effect in Competitive Strategy: Sense-testing Business Models
Escaping the Red Queen Effect in Competitive Strategy: Sense-testing Business Models
复制标题
摆脱竞争战略中的红皇后效应：商业模式的意义测试
DOI：
10.1016/j.emj.2004.12.008
复制
发表时间：
2005
影响因子：
7.5
通讯作者：
G. Krogh
中科院分区：
文献类型：
--
作者：
S. Voelpel;M. Leibold;Eden B. Tekie;G. Krogh
大多数商业模式都基于传统的战略制定和实施方式，导致商业和行业实践的性质发生渐进而非破坏性的变化。“红皇后效应”指的是红皇后在刘易斯卡罗尔的《镜中世界》中的建议，她说，为了留在一个（有竞争力的）地方，你必须非常努力地跑，而要到达任何地方，你必须跑得更努力。在今天的知识和移动的环境中，我们知道，企业不能仅仅通过更努力地经营来生存，而是通过与竞争对手不同和“更聪明”的经营来生存。本文提出了一个感官测试工具，为管理者，使颠覆性创新的商业模式，通过企业的例子和案例研究的证据。
Most business models are based on traditional ways of strategy formulation and implementation, leading to incremental and not disruptive change in the nature of business and industry practices. The ‘red queen effect’ refers to the red queen’s advice in Lewis Carroll’s Through the Looking Glass in which she says, in order to stay in a (competitive) place you have to run very hard, whereas to get anywhere you have to run even harder. In today’s knowledge and mobile environments we know that businesses cannot survive by just running harder, but rather by running differently and ‘smarter’ than competitors. The article suggests a sense-testing tool for managers to enable disruptive innovation of business models through corporate examples and case study evidence.