Effects of Sponsorship, Web Site Design, and Google Ranking on the Credibility of Online Information
Effects of Sponsorship, Web Site Design, and Google Ranking on the Credibility of Online Information
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赞助、网站设计和 Google 排名对在线信息可信度的影响
DOI：
10.1111/jcc4.12006
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发表时间：
2013
期刊：
影响因子：
--
通讯作者：
A. Westerwick
中科院分区：
文献类型：
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作者：
A. Westerwick
由于信息量巨大且来源多样，因此在线搜索可靠信息是一项挑战--许多可疑来源在网站上提供的信息具有吸引人的设计，这可能通过外观显示出较高的可信度。借鉴说服的角度来看，概念化的在线信息的可信度，和信息觅食理论，一个主要的实验n = 574和后续研究n = 293研究的影响，网站赞助，网站设计的上诉，和搜索引擎排名在线信息的可信度。结果表明，赞助商的可信度影响信息评估，而一个更有吸引力的网站设计不能弥补低赞助商的可信度。此外，高搜索引擎排名增加赞助商的可信度，从而间接影响信息的可信度。
Online searches for reliable information present a challenge, given the enormous amount of information and variety of sources-many questionable sources offer information on Web sites with an appealing design, which may signal high credibility through appearance. Drawing on a persuasion perspective, conceptualizations for online information credibility, and information foraging theory, a main experiment n = 574 and a follow-up study n = 293 examined influences of Web site sponsorship, Web site design appeal, and search engine ranking on online information credibility. Results show that sponsor credibility affected information assessment, whereas a more appealing Web site design could not compensate for low sponsor credibility. Additionally, a high search-engine ranking increased sponsor credibility and thus influenced information credibility indirectly.
所展示的奖项对网站信息的可信度和保留的影响。
DOI：
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发表时间：
2000
期刊：
Proceedings. AMIA Symposium
影响因子：
--
作者：
Shon,J;Marshall,J;Musen,MA
通讯作者：
Musen,MA