Diffusion methodology: Time to innovate?
Diffusion methodology: Time to innovate?
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DOI：
10.1080/10810730490271539
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发表时间：
2004-01-01
影响因子：
4.4
通讯作者：
Meyer, G
中科院分区：
文献类型：
--
作者：
Meyer, G
在过去的60年里，在许多学科中进行了数千项传播研究，包括社会学，教育学，传播学，市场营销和公共卫生。除了少数例外，这些研究都是由一种方法论方法驱动的，这种方法论方法在扩散研究中已经制度化。这种方法的特点是收集关于一项创新的量化数据，这些数据是在广泛传播之后的某个时间点从采用者那里收集的。在此，我们从其优势和劣势以及其对理解创新传播的集体基础的贡献两个方面来审视这一占主导地位的方法。提出并审查了替代方法，同时考虑到它们可以扩大知识基础的手段。
Over the past 60 years, thousands of diffusion studies have been conducted in numerous disciplines of study including sociology, education, communication, marketing, and pubic health. With few exceptions, these studies have been driven by a methodological approach that has become institutionalized in diffusion research. This approach is characterized by the collection of quantitative data about one innovation gathered from adopters at a single point in time after widespread diffusion has occurred. This dominant approach is examined here in terms of both its strengths and weaknesses and with regard to its contribution to the collective base of understanding the diffusion of innovations. Alternative methodological approaches are proposed and reviewed with consideration for the means by which they may expand the knowledge base.