Gamification narrative design as a predictor for mobile fitness app user persistent usage intentions: a goal priming perspective
Gamification narrative design as a predictor for mobile fitness app user persistent usage intentions: a goal priming perspective
复制标题
游戏化叙事设计作为移动健身应用程序用户持久使用意图的预测因子：目标启动视角
DOI：
10.1080/17517575.2021.1941272
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发表时间：
2021-06-23
影响因子：
4.4
通讯作者：
Liu, Hanchen
中科院分区：
文献类型：
--
作者：
Li, Manning;Wang, Yancheng;Liu, Hanchen
许多用户未能坚持使用移动的健身应用程序。作为游戏化机制的一个关键要素，有效的游戏化叙事设计有可能吸引用户并激发他们发展更强的动机来实现他们的现实世界目标和更高的移动的健身App的持久使用意图。即叙事路径的灵活性和叙事目标的清晰性。研究结果表明，不同形式的游戏化叙事设计通过不同的策略影响用户的现实世界健身目的和持续使用意图，这为理论和实践提供了有趣的启示。
Many users fail to stick to the use of mobile fitness apps. As a key element of gamification mechanisms, effective gamification narrative design has the potential to draw the users in and motivates them to develop stronger motivations to achieve their real-world goals and higher persistent usage intentions of the mobile fitness App. Underpinned by goal priming theory, we conducted two controlled experiments, surrounding core aspects of gamification narrative design, namely narrative path agility and narrative target clarity. The results, which revealed that different forms of gamification narrative design impact users' real-world fitness purpose and persistent usage intentions through different strategies, provide interesting implications for both theory and practice.