Mass Customization: State-of-the-Art and Challenges
Mass Customization: State-of-the-Art and Challenges
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DOI：
10.1007/0-387-32224-8_1
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发表时间：
2006
期刊：
影响因子：
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通讯作者：
T. Blecker;Nizar Abdelkafi
中科院分区：
文献类型：
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作者：
T. Blecker;Nizar Abdelkafi
大规模定制是指一种商业战略，调和两种不同的商业实践，这是大规模生产和工艺生产。它旨在以接近大规模生产的效率为客户提供个性化的产品。实际上，实现大规模定制的方法有很多种。在这种情况下，客户订单输入点起着重要的作用，作为客户集成和定制水平的程度的指标。在开始实施大规模定制战略之前，必须检查一些关键的成功因素是否已经得到满足。最相关的因素是：客户对定制产品的需求，市场动荡，供应链准备和知识驱动的组织。然而，仅仅满足这些因素并不一定会导致大规模定制的成功。实际上，整个过程又包括许多子过程，必须以适当的方式加以协调和管理。大规模定制的主要子流程有：开发子流程、交互子流程、采购子流程、生产子流程、物流子流程和信息子流程。然而，先进的大规模定制仍然面临着许多挑战。我们确定了外部复杂性和内部复杂性是可能危及战略实施的主要问题。外部复杂性是指客户在从大量产品中选择合适的变体时遇到的困难。另一方面，内部复杂性是在运营和制造相关任务中体验到的。正是为了解决这些主要问题，在书的不同章节中报告的研究已经进行。最后，在结论部分，我们对每一章进行了概述，同时指出了其对大规模定制研究的主要贡献。
Mass customization refers to a business strategy that conciliates two different business practices, which are mass production and craft production. It aims to provide customers with individualized products at near mass production efficiency. In fact, there are many approaches in order to implement mass customization. In this context the customer order entry point plays an important role as an indicator for the degree of customer integration and customization level. Before embarking on a mass customization strategy, it is mandatory to examine if some critical success factors have already been satisfied. The most relevant factors are: customer demand for customized products, market turbulence, supply chain readiness and knowledge driven organization. However, the mere satisfaction of these factors need not necessarily lead mass customization to success. In effect, the entire process, which in turn consists of many sub-processes, has to be coordinated and managed in a suitable manner. The main sub-processes in mass customization are: the development sub-process, interaction sub-process, purchasing sub-process, production sub-process, logistics sub-process and information sub-process. However, state-of-the-art mass customization still has to face many challenges. We identify the external complexity and internal complexity as the main problems that may jeopardize the implementation of the strategy. External complexity can be referred to as the difficulties encountered by customers when they have to select adequate variants out of a large set of product alternatives. On the other hand, internal complexity is experienced inside operations and manufacturing-related tasks. It is toward solving these main problems that the researches reported in the different chapters of the book have been carried out. Finally, in the conclusions we provide an overview of each chapter, while pointing out its main contribution to research on mass customization.