International Sales of U.K. Television Content
International Sales of U.K. Television Content
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英国电视内容的国际销售
DOI：
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发表时间：
2016
期刊：
影响因子：
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通讯作者：
J. Steemers
中科院分区：
文献类型：
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作者：
J. Steemers
本文以英国为例，阐述了国际发行行业所面临的OTT数字发行以及受众和收入分散所带来的关键问题。在确定这些问题的基础上，调查了英国分销在过去十年中的变化程度，准确地指出了目的地和销售类型的连续性，以及英国分销商适应不断变化的英国广播格局和全球生产环境时行业角色和结构的变化。在一个层面上，美国对英国分销商的所有权不断增加，以及Netflix等OTT播放器的出现，突显了英国广播公司的国内导向与独立制片人和分销商的全球抱负之间的紧张关系。另一方面，视频点播（VOD）促进了英国电视剧的国际销售。虽然订阅式视频点播（SVOD）对内容和版权的全面影响尚未显现，但在SVOD到来之前，行业就发生了重大变化。
Focusing on the United Kingdom, this article addresses key issues facing the international distribution industry arising from over-the-top (OTT) digital distribution and the fragmentation of audiences and revenues. Building on the identification of these issues, it investigates the extent to which U.K. distribution has altered over a ten-year period, pinpointing continuities in the destination and type of sales alongside changes in the role and structure of the industry as U.K.-based distributors adapt to a changing U.K. broadcasting landscape and global production environment. At one level, increasing U.S. ownership of U.K.-based distributors and the arrival of OTT players such as Netflix highlight the tensions between the national orientations of U.K. broadcasters and the global aspirations of independent producers and distributors. At another level, video-on-demand (VOD) has boosted international sales of U.K. drama. Although the full impact of subscription VOD (SVOD) on content and rights has yet to materialize, significant changes in the industry predate the arrival of SVOD.