AGENCY COMMUNICATION, COMMUNITY OUTRAGE, AND PERCEPTION OF RISK - 3 SIMULATION EXPERIMENTS
AGENCY COMMUNICATION, COMMUNITY OUTRAGE, AND PERCEPTION OF RISK - 3 SIMULATION EXPERIMENTS
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DOI：
10.1111/j.1539-6924.1993.tb01321.x
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发表时间：
1993-12-01
期刊：
影响因子：
3.8
通讯作者：
WEINSTEIN, ND
中科院分区：
文献类型：
--
作者：
SANDMAN, PM;MILLER, PM;WEINSTEIN, ND
三个实验研究采用假设的新闻故事进行比较读者的风险感知的两种情况下的影响：当机构的沟通行为被报道是响应公民的风险问题，与机构被报道是无反应。在前两个实验中，充满不信任和争议的公共会议的新闻报道导致了比没有不信任或争议的新闻报道更大的感知风险评级，即使风险信息保持不变。这种效应在会议基调差异很大、受试者根据回忆的故事进行评分时表现得很明显，但在会议基调差异很小、受试者被允许回顾新闻故事以帮助区分风险信息和冲突信息时，这种效应要弱得多。在第三个实验中，关于泄漏清理的新闻报道系统地改变了泄漏的严重性，报道中提供的技术信息量，以及机构行为和由此产生的社区愤怒。愤怒操纵显著影响感知风险的情感和认知成分，但不影响假设行为意图。严重性和技术细节对感知风险的影响很小。
Three experimental studies were conducted employing hypothetical news stories to compare the effects on reader risk perceptions of two situations: when agency communication behavior was reported to be responsive to citizens' risk concerns, vs. when the agency was reported to be unresponsive. In the first two experiments, news stories of public meetings filled with distrust and controversy led to ratings indicating greater perceived risk than news stories reporting no distrust or controversy, even though the risk information was held constant. This effect appeared clearly when the differences in meeting tone were extreme and subjects made their ratings from their recall of the stories, but it was much weaker when the differences were moderate and subjects were allowed to go back over the news stories to help separate risk information from conflict information. In the third experiment, news stories about a spill cleanup systematically varied the seriousness of the spill, the amount of technical information provided in the story, and the agency behavior and resulting community outrage. The outrage manipulation significantly affected affective and cognitive components of perceived risk, but not hypothetical behavioral intentions. Seriousness and technical detail had very little effect on perceived risk.