Lessons Learned from Developing Tailored Community Communication Campaigns in the HEALing Communities Study.
Lessons Learned from Developing Tailored Community Communication Campaigns in the HEALing Communities Study.
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在 HEALing 社区研究中制定定制社区沟通活动的经验教训。
DOI：
10.1080/10810730.2023.2262948
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发表时间：
2023
影响因子：
4.4
通讯作者：
Lefebvre,Craig
中科院分区：
文献类型：
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作者：
Stein,MichaelD;Krause,Carol;Rodgers,Emma;Silwal,Anita;Helme,Donald;Slater,Michael;Beard,Dacia;Lewis,Nicky;Luster,Jamie;Stephens,Kara;Lefebvre,Craig
本文概述了从定制沟通活动中吸取的经验教训，以增加对循证实践的需求，并减少对循证实践的污名，以减少参与HEALing（帮助结束成瘾长期SM）社区研究（HCS）的66个社区的阿片类药物过量死亡。我们提出了2019年2月至2022年6月期间如何让当地社区参与虚拟和面对面阿片类药物信息传递和分发的九个经验教训。该研究小组创建了四个沟通活动，并进行了广泛的，量身定制的营销和推广，以协助社区实施循证临床活动，以减少阿片类药物过量死亡率。由于COVID-19疫情，本集团采用各种策略及渠道，利用免费及付费渠道进行信息发布，主要集中于社交媒体。增加阿片类药物使用障碍和纳洛酮的可用性，正如HCS所尝试的那样，是不够的;让人们接受和使用它们取决于沟通努力。本文重点介绍了社区为宣传运动活动做准备的过程，我们希望这有助于指导其他社区在未来为阿片类药物或物质相关运动做准备。
This paper outlines lessons learned from tailoring communication campaigns to increase demand for, and reduce stigma toward, evidence-based practices to reduce opioid overdose deaths in 66 communities participating in the HEALing (Helping to End Addiction Long-termSM) Communities Study (HCS). We present nine lessons gathered about how to engage local communities in both virtual and in-person opioid messaging and distribution between February 2019 and June 2022. The research team created four communication campaigns and did extensive, tailored marketing and promotion to assist communities in implementing evidence-based clinical activities to reduce opioid overdose mortality. Various strategies and venues were used to amplify HCS messages, using free and paid outlets for message distribution, focusing primarily on social media due to the COVID-19 pandemic. Increasing the availability of medications for opioid use disorder and naloxone, as HCS attempted, is not enough; getting people to accept and use them depends on communication efforts. This paper focuses on the process of preparing communities for communication campaign activities, which we hope can help guide other communities preparing for opioid or substance-related campaigns in the future.