Crowdfunding Project Design: Optimal Product Menu and Funding Target
Crowdfunding Project Design: Optimal Product Menu and Funding Target
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DOI：
10.1111/poms.13482
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发表时间：
2021-07-04
影响因子：
5
通讯作者：
Balachander, Subramanian
中科院分区：
文献类型：
--
作者：
Liu, Qiang;Liu, Xiaofeng;Balachander, Subramanian
我们研究，使用程式化的分析模型，一个企业家的设计最佳产品菜单的众筹一起的最佳选择的资金目标。我们发现，在以前的文献众筹，向下质量扭曲的低质量的产品在企业家的产品菜单下众筹可以更高，更少，甚至不存在比传统的销售。我们还表明，众筹作为传统销售的替代方案，只有在非零固定成本的存在下才具有吸引力。我们的研究结果为企业家优化众筹项目设计提供了重要的启示。
We study, using a stylized analytical model, an entrepreneur's design of the optimal product menu for crowdfunding together with the optimal choice of the funding target. We find that in contrast to prior literature on crowdfunding, downward quality distortion of the low-quality product in the entrepreneur's product menu under crowdfunding can be higher, lesser or even non-existent than that under traditional selling. We also show that crowdfunding as an alternative to traditional selling is only attractive in the presence of a non-zero fixed cost. Our findings provide important implications for entrepreneurs in optimizing their crowdfunding project design.