Parallel Prototyping Leads to Better Design Results, More Divergence, and Increased Self-Efficacy
Parallel Prototyping Leads to Better Design Results, More Divergence, and Increased Self-Efficacy
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DOI：
10.1145/1879831.1879836
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发表时间：
2010-12-01
影响因子：
3.7
通讯作者：
Klemmer, Scott R.
中科院分区：
文献类型：
--
作者：
Dow, Steven P.;Glassco, Alana;Klemmer, Scott R.
迭代可以帮助人们改进想法。它还会引起固执，不断完善一个选项，而不考虑其他选项。并行地创建和接收多个原型的反馈，而不是连续地，是否会影响学习、自我效能和设计探索？一项实验操纵了独立的新手设计师是并行还是串联地创作图形网络广告。系列参与者在每个原型之后直接接受描述性评论。平行参与者在收到反馈之前创建了多个原型。根据点击率数据和专家评分来衡量，在并行条件下创建的广告显著优于在连续条件下创建的广告。此外，独立评分者发现平行原型更加多样化。平行参与者还报告说，他们在特定任务中的自信心增加得更多。本文概述了为什么并行原型能产生更好的设计结果的理论基础，并讨论了它对设计教育的启示。
Iteration can help people improve ideas. It can also give rise to fixation, continuously refining one option without considering others. Does creating and receiving feedback on multiple prototypes in parallel, as opposed to serially, affect learning, self-efficacy, and design exploration? An experiment manipulated whether independent novice designers created graphic Web advertisements in parallel or in series. Serial participants received descriptive critique directly after each prototype. Parallel participants created multiple prototypes before receiving feedback. As measured by click-through data and expert ratings, ads created in the Parallel condition significantly outperformed those from the Serial condition. Moreover, independent raters found Parallel prototypes to be more diverse. Parallel participants also reported a larger increase in task-specific self-confidence. This article outlines a theoretical foundation for why parallel prototyping produces better design results and discusses the implications for design education.