Online popularity of JUUL and Puff Bars in the USA: 2019-2020
Online popularity of JUUL and Puff Bars in the USA: 2019-2020
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DOI：
10.1136/tobaccocontrol-2020-055727
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发表时间：
2022-01-01
期刊：
影响因子：
5.2
通讯作者：
Hao, Jianqiang
中科院分区：
文献类型：
--
作者：
Dai, Hongying;Hao, Jianqiang
背景美国食品和药物管理局(FDA)于2020年1月宣布了对盒式电子烟的香料禁令。目前还不清楚电子烟使用者是否会转而使用具有各种吸引儿童口味的一次性蒸发产品。方法使用Google Trends从2019年2月24日至2020年2月20日的1年数据，按照可能引起每种产品相对搜索量变化的三个事件，采用分段回归和自回归综合移动平均(ARIMA)算法比较Juul和Puff Bar(一次性蒸发产品)的相对搜索量(RSV)。结果在特朗普政府宣布禁止香料电子烟的计划之前，Juul的RSV相对稳定。此后，2019年9月11日至10月17日，JUUL实验室宣布停止部分调味产品的线上销售，RSV值大幅下降(变化率=-8.8周)，FDA于2020年1月2日宣布盒式电子烟执行政策后，RSV恢复下降趋势。相比之下，泡芙吧的RSV在2019年9月11日后开始上升，变化率较低(0.6)，直到2019年10月17日。在那之后，泡芙吧的RSV增加速度加快。在2020年2月2日当周，泡芙吧的RSV超过了JUUL。结论泡芙吧在谷歌搜索上的受欢迎程度表明，用户可以用一次性电子烟取代基于盒式电子烟的产品，以绕过部分香料禁令。需要持续监测和进一步评估，以防止烟草监管中潜在的漏洞。
Background The US Food and Drug Administration (FDA) announced a flavour ban on cartridge-based e-cigarettes in January 2020. It is unclear whether e-cigarette users will switch to disposable vaping products with a variety of kids-appealing flavours available. Methods We performed piece-wise regression and autoregressive integrated moving average (ARIMA) algorithms to compare the relative search volume (RSV) of JUUL and Puff Bar (a disposable vaping product) using the 1-year Google Trends data from 24 February 2019 to 20 February 2020, separated by three events that may have spurred changes in RSV for each product. Results The RSV for JUUL was relatively stable before Trump Administration announced plans to ban flavoured e-cigarettes. After that, the RSV for JUUL dropped sharply (rate of change=-8.8 per week) from 11 September 2019 to 17 October 2019 when JUUL Labs announced to halt online sales of some flavoured products, and the RSV resumed the decreasing trend after FDA announced enforcement policy of cartridge-based e-cigarettes on 2 January 2020. In comparison, the RSV for Puff Bar started to increase after 11 September 2019 with a low rate of change (0.6) until 17 October 2019. After that, the increase in RSV for Puff Bar accelerated. The RSV of puff bars surpassed that of JUUL during the week of 2 February 2020. Conclusion The popularity of Puff Bar on Google Search suggests that users may replace cartridge-based vaping products with disposable e-cigarettes in the circumvention of the partial flavour ban. Continuous surveillance and further assessment are needed to prevent potential loopholes in tobacco regulation.