COVID-19 and retail: The catalyst for e-commerce in Belgium?
COVID-19 and retail: The catalyst for e-commerce in Belgium?
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DOI：
10.1016/j.jretconser.2021.102645
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发表时间：
2021-06-21
影响因子：
10.4
通讯作者：
Verhetsel, Ann
中科院分区：
文献类型：
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作者：
Beckers, Joris;Weekx, Simon;Verhetsel, Ann
自世纪之交以来，特别是小型的本地零售商与电子商务的到来作斗争。因此，零售业成为当前疫情中受打击最严重的行业之一，并不令人感到意外。为了解COVID-19对零售业的短期和长期影响，我们进行了两项调查，以了解该行业的持续变化。通过对比不断变化的消费者行为和当地零售商采取的行动，我们评估了目前的疫情是否可能成为比利时电子商务的催化剂。我们这样做是基于一个新构建的框架，电子零售的可访问性，在线和实体零售之间的差异需要一个由Christaller（1933）介绍的零售业绩的传统经济地理视角的修订。我们的结论是，COVID-19疫情为电子零售的三个组成部分提供了充足的机会，但缺乏专业精神可能会阻止传统本地零售商在扩大的在线市场中保留份额。这很可能意味着当地实体店的最后一击，如果像预测的那样，在线购物在零售总支出中的份额在疫情后仍然很高。
Since the turn of the century especially small, local retailers struggle with the advent of e-commerce. It is hence no surprise that the retail sector is one of the hardest-hit sectors in the current pandemic. To understand the short- and longer-term impacts of COVID-19 on retail, we conducted two surveys to understand ongoing changes in the sector. By contrasting changing consumer behavior with the actions taken by local retailers, we assess whether the current pandemic is potentially a catalyst for e-commerce in Belgium. We do this based on a newly constructed framework of e-retail accessibility, as the differences between online and physical retail require a revision of the traditional economic geographical perspective on retail performance as introduced by Christaller (1933). We conclude that the COVID-19 pandemic holds ample opportunities for an increase in the three components of e-retail accessibility, but that a lack of professionalism might prevent traditional local retailers to retain a share of the expanded online market. This could well mean the final blow for local brick and mortar shops if, as is predicted, the share of online shopping in total retail expenditure remains high after the pandemic.