To Vaccinate or Not? The Role Played by Uncertainty Communication on Public Understanding and Behavior Regarding COVID-19
To Vaccinate or Not? The Role Played by Uncertainty Communication on Public Understanding and Behavior Regarding COVID-19
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DOI：
10.1177/10755470211063628
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发表时间：
2021-12-27
影响因子：
9
通讯作者：
Sivakumar, Gayathri
中科院分区：
文献类型：
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作者：
Kelp, Nicole C.;Witt, Jessica K.;Sivakumar, Gayathri
关于COVID-19疫苗的沟通需要循证策略。我们提出了定量调查的结果，测量参与者的理解，信任和决策，以响应信息传达低或高的不确定性有关的疫苗。传达高度不确定性的沟通导致较低的自我评估的理解，但更高的实际理解可能的结果。传达低不确定性的沟通增加了那些以前反对疫苗的人对疫苗的接受。这表明，随着时间的推移，沟通的不确定性可能会产生不同的影响，根据受众先前的疫苗态度调整信息可能很重要。这些发现支持了进一步研究不确定性沟通如何影响疫苗接受的必要性。
Communication regarding COVID-19 vaccines requires evidence-based strategies. We present findings from a quantitative survey measuring participants' understanding, trust, and decision-making in response to information conveying low or high uncertainty regarding the vaccine. Communication conveying high uncertainty led to lower self-assessed understanding but higher actual understanding of possible outcomes. Communication conveying low uncertainty increased vaccine acceptance by those who previously opposed vaccines. This indicates that communicating uncertainty may have different effects over time and that adjusting messaging depending on audiences' prior vaccine attitudes might be important. These findings support the need for further investigation of how uncertainty communication influences vaccine acceptance.