Bait Shop Owners as Opinion Leaders
Bait Shop Owners as Opinion Leaders
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DOI：
10.1177/0013916514539684
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发表时间：
2015-12
影响因子：
5.7
通讯作者：
Allison P. Howell;Bret R. Shaw;German Alvarez
中科院分区：
文献类型：
--
作者：
Allison P. Howell;Bret R. Shaw;German Alvarez
在水体之间移动的划船者和钓鱼者是水生入侵物种（AIS）传播的主要原因，这些物种是对水质构成威胁、破坏生态系统、减少生物多样性并造成经济损失的非本土植物或动物。研究表明，通过社交网络中的意见领袖与这些人接触，有可能鼓励他们改变态度和行为。本文以计划行为理论为框架，探讨了可能增强意见领袖（即诱饵店主及其员工）与顾客沟通的AIS外展行为的因素。这项研究的结果表明，规范的社会压力的看法是一个强有力的预测意图从事外展活动，但感知的行为控制是一个更强的预测实际参与与他们的客户。
Boaters and anglers who move between bodies of water are a primary cause of the spread of aquatic invasive species (AIS), which are non-native plants or animals that pose a threat to water quality, disrupt ecosystems, reduce biodiversity, and cause economic harm. Research suggests that engagement with these individuals through opinion leaders within their social networks has the potential to encourage attitude and behavior change. Using the theory of planned behavior as a framework, this article explores factors that may enhance AIS outreach behaviors among opinion leaders, namely, bait shop owners and their employees, to communicate with their customers. The results of this study suggest that perceptions about normative social pressures are a strong predictor of intentions to engage in outreach activities, but perceived behavioral control is a stronger predictor of actual engagement with their customers.