Jugaad - from 'making do' and 'quick fix' to an innovative, sustainable and low-cost survival strategy at the bottom of the pyramid.
Jugaad - from 'making do' and 'quick fix' to an innovative, sustainable and low-cost survival strategy at the bottom of the pyramid.
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DOI：
10.1177/0973005212461995
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发表时间：
2012-01-01
影响因子：
--
通讯作者：
Mondal, A.
中科院分区：
文献类型：
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作者：
Ramendra Singh, Ramendra Singh;Vaibhav Gupta, Vaibhav Gupta;Mondal, A.
直到最近，印度jugaad通常被构造为一种节俭的创新形式，源于资源缺乏和不健康的金融条件，最近被引入管理文献。在这篇探索性的文章中，我们扩展了jugaad的概念，突出了jugaad的各个方面，并说明了穷人是如何应用jugaad的，尽管他们的识字水平低，资源节俭，作为一种生存策略。这项研究讨论了印度jugaad不仅是一种“凑合”的方式，而且是一种方法，已成为金字塔底部消费者（BOP）的生存方式。本文主要关注的是从BOP家庭层面到BOP创业层面的jugaads。在这篇文章中，我们通过对BOP消费者、生产者的一系列采访以及遥远的观察，涵盖了提升农村生活水平的重大创新。最后，我们总结了一些关键的管理影响和未来的研究方向的文章。
Until recent times, Indian jugaad was commonly constructed to be a frugal form of innovation engendered from the lack of resources and unhealthy financial conditions, and has been recently imported in the management literature. In this exploratory article, we extend the concept of jugaad to highlight the various facets of jugaad, and illustrate how poor people are applying jugaad, despite their low-levels of literacy, and frugal resources, as a survival strategy. This study discusses Indian jugaad as not only a way of 'making do' but also a methodology that has emerged as a way of survival for consumers at the bottom of the pyramid (BOP). The article mainly focuses on jugaads at a BOP household-level to the level of BOP entrepreneurship. In this article, we cover major innovations that have uplifted the rural livelihood using a series of interviews with BOP consumers, producers, as well as distant observations. We conclude the article with a few key managerial implications and some directions for future research.