Custom-made versus ready-to-wear treatments: Behavioral propensities in physicians' choices
Custom-made versus ready-to-wear treatments: Behavioral propensities in physicians' choices
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DOI：
10.1016/j.jhealeco.2007.08.002
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发表时间：
2007-12-01
影响因子：
3.5
通讯作者：
Zeckhauser, Richard J.
中科院分区：
文献类型：
--
作者：
Frank, Richard G.;Zeckhauser, Richard J.
To customize treatments to individual patients entails costs of coordination and cognition. Thus, providers sometimes choose treatments based on norms for broad classes of patients. We develop behavioral hypotheses explaining when and why doctors customize to the particular patient, and when instead they employ "ready-to-wear" treatments. Our empirical studies examining length of office visits and physician prescribing behavior find evidence of norm-following behavior. Some such behavior, from our studies and from the literature, proves sensible; but other behavior seems far from optimal. (c) 2007 Elsevier B.V. All rights reserved.
