Constructing Sustainable Consumption
Constructing Sustainable Consumption
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构建可持续消费
DOI：
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发表时间：
2012
期刊：
影响因子：
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通讯作者：
D. Holt
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文献类型：
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作者：
D. Holt
20年来，旨在促进可持续消费的主要政策和积极干预措施一直以我所称的道德价值范式为指导，尽管这种范式存在重大的概念缺陷，并没有产生令人印象深刻的结果。本文对伦理价值范式进行了批判，并提出了一种适应市场建构主义范式的替代方案。作者分析了美国瓶装水市场的发展，并表明这种不可持续的消费是一种消费意识形态的建设，是特定于瓶装水市场，作者所谓的意识形态锁定的意外后果。这个模型解释了为什么积极的干预措施没有奏效，并指出了更有效的策略。作者认为，我们应该重新分配大量的政府、非政府组织和基金会的可持续发展投资，从促进消费者价值观的转变，转向以市场为中心的社会运动联盟，旨在跨越关键的不可持续市场的意识形态锁定。
Twenty years of major policy and activist interventions that seek to promote sustainable consumption have been guided by what I term the ethical values paradigm, despite that this paradigm has significant conceptual flaws and has not produced impressive results. This article critiques the ethical values paradigm and proposes an alternative by adapting the market constructionist paradigm. The author analyzes the development of the American market for bottled water and demonstrates that this unsustainable consumption is an unintended consequence of the construction of a consumption ideology that is specific to the bottled water market, what the author terms ideological lock-in. This model explains why activist interventions have not worked and points the way toward more effective strategies. The author argues that we should reallocate the vast government, NGO, and foundation sustainability investments from promoting consumer value transformations toward a federation of market-focused social movements aimed at leapfrogging the ideological lock-in in key unsustainable markets.