The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior
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DOI：
10.1287/mnsc.2014.1901
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发表时间：
2014-10-01
影响因子：
5.4
通讯作者：
Riis, Jason
中科院分区：
文献类型：
--
作者：
Dai, Hengchen;Milkman, Katherine L.;Riis, Jason
新年决心的流行表明，人们更有可能在重要的时间里程碑之后立即实现自己的目标。如果这是真的，那么这个很少被研究的现象就有可能帮助人们克服经常限制目标实现的重要意志力问题。通过三个档案实地研究，我们提供了“新开始效应”的证据。我们发现谷歌搜索“饮食”（研究1）、健身房访问（研究2）和追求目标的承诺（研究3）都随着时间标志（例如，新的一周、月、年或学期的开始；生日；假期）而增加。我们认为，这些里程碑标志着时间的流逝，每年创造出许多新的心理账户期，将过去的不完美归为之前的阶段，引导人们对自己的生活有一个宏观的看法，从而激励人们做出有抱负的行为。作为补充资料的数据可在http://dx.doi.org/10.1287/mnsc.2014.1901上获得。
The popularity of New Year's resolutions suggests that people are more likely to tackle their goals immediately following salient temporal landmarks. If true, this little-researched phenomenon has the potential to help people overcome important willpower problems that often limit goal attainment. Across three archival field studies, we provide evidence of a "fresh start effect." We show that Google searches for the term "diet" (Study 1), gym visits (Study 2), and commitments to pursue goals (Study 3) all increase following temporal landmarks (e. g., the outset of a new week, month, year, or semester; a birthday; a holiday). We propose that these landmarks demarcate the passage of time, creating many new mental accounting periods each year, which relegate past imperfections to a previous period, induce people to take a big-picture view of their lives, and thus motivate aspirational behaviors.Data, as supplemental material, are available at http://dx.doi.org/10.1287/mnsc.2014.1901.