Color-emotion associations and color preferences: A case study for residences
Color-emotion associations and color preferences: A case study for residences
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DOI：
10.1002/col.20294
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发表时间：
2007-04-01
影响因子：
1.4
通讯作者：
Manav, Banu
中科院分区：
文献类型：
--
作者：
Manav, Banu
本研究探讨了现有的信念，对“颜色”的关注颜色情感协会，讨论如何颜色可以被用来作为一种沟通方式，以满足人类的需求在住宅。来自不同年龄段的50人参加了这项研究。他们被要求将一系列形容词与土耳其一家颇受欢迎的色彩生产公司的产品目录中的适当颜色样本进行匹配。结果表明，有一个很强的依赖关系之间的选择和使用的绿色在住宅。对颜色的情感反应会随着值和饱和度的变化而变化。根据测试结果，性别和年龄是选择无色黑色的决定性因素。(C)2007 Wiley Periodicals，Inc.
This study examines existing beliefs about "color" focusing on color-emotion associations by discussing how color can be used as a way of communicator to fulfill human needs in residences. Fifty people from various age groups participated in the study. They were asked to match a list of adjectives with the proper color samples from the catalogue of a quite popular color producer firm in Turkey. Results indicate that there is a strong dependency between the choice and use of green at residences. Emotional responses to colors change with value and saturation levels. According to the test results, gender and age are determining factors in the selection of achromatic black. (C) 2007 Wiley Periodicals, Inc.