Genre-Specific Cultivation Effects: Lagged Associations between Overall TV Viewing, Local TV News Viewing, and Fatalistic Beliefs about Cancer Prevention.
Genre-Specific Cultivation Effects: Lagged Associations between Overall TV Viewing, Local TV News Viewing, and Fatalistic Beliefs about Cancer Prevention.
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DOI：
10.1177/0093650210384990
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发表时间：
2011-12
影响因子：
6.2
通讯作者：
Niederdeppe J
中科院分区：
文献类型：
--
作者：
Lee CJ;Niederdeppe J
培养理论和研究因未能考虑不同类型的影响变化、采用适当的第三变量控制和确定因果方向而受到批评。最近的研究，控制了各种人口统计特征和媒体使用变量，发现接触当地电视（电视）新闻广播与各种有问题的“现实世界”信念有关。然而，这些研究中的许多都没有充分评估因果关系。为了纠正这一局限性，我们分析了来自两波全国代表性调查的数据，该调查允许对总体电视观看量、地方电视新闻观看量和癌症预防宿命论信念之间的滞后关联进行测试。我们首先复制了最初的培养效应，发现时间1的整体电视观看时间与时间2中对癌症预防的宿命信念的增加之间存在正相关。分析还提供了证据，表明在时间1观看当地电视新闻的人在时间2会增加对癌症预防的宿命论信仰。几乎没有证据表明，在预测整体电视观看量或地方电视新闻观看量的变化时，存在反向因果关系。论文最后讨论了这些发现的理论和实践意义。
Cultivation theory and research has been criticized for its failure to consider variation in effects by genre, employ appropriate third-variable controls, and determine causal direction. Recent studies, controlling for a variety of demographic characteristics and media use variables, have found that exposure to local television (TV) newscasts is associated with a variety of problematic “real-world” beliefs. However, many of these studies have not adequately assessed causal direction. Redressing this limitation, we analyzed data from a two-wave national representative survey which permitted tests of lagged association between overall TV viewing, local TV news viewing, and fatalistic beliefs about cancer prevention. We first replicated the original cultivation effect and found a positive association between overall TV viewing at time 1 and increased fatalistic beliefs about cancer prevention at time 2. Analyses also provided evidence that local TV news viewing at time 1 predicts increased fatalistic beliefs about cancer prevention at time 2. There was little evidence for reverse causation in predicting changes in overall TV viewing or local TV news viewing. The paper concludes with a discussion of theoretical and practical implications of these findings.
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