Shopping satisfaction for domestic tourists
Shopping satisfaction for domestic tourists
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国内游客购物满意度
DOI：
10.1016/s0969-6989(00)00005-9
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发表时间：
2001
期刊：
影响因子：
--
通讯作者：
Y. Reisinger
中科院分区：
文献类型：
--
作者：
L. Turner;Y. Reisinger
购物是一项日益重要的休闲和旅游活动（Gratton和Taylor，Leisure Management（1987）29），据报道，游客支出的三分之二用于购物。同样，澳大利亚艺术、体育、环境、旅游和领土部的两项研究报告（《调查委员会的报告》，澳大利亚政府出版社，堪培拉，1988年;《旅游购物执行委员会的报告》，澳大利亚政府出版社，堪培拉，1990年）指出，购物约占海外游客支出的五分之一。旅游购物的增长被认为对零售业的发展具有重要意义。一个理论框架的发展，国内游客可以被分割，由于不同的人口/社会特征，成不同的产品属性和服务的要求组。这些群体对零售产品和零售服务的满意/不满意程度不同，导致零售满意度的不同维度。这些方面的满意度有效地成为零售业绩的衡量标准，国内游客认为，这可以表明在零售提供的变化方向，以提高满意度，并最终，国内游客的访问。为了检验这一理论框架，假设两个基本的因果关系。首先，不同维度的产品购买重要性与产品属性重要性之间。第二，属性重要性维度与产品属性和服务满意度维度之间的关系。这两个假设进行了测试，使用数据库的480个国内游客调查，两个独立的结构方程模型的发展。从分析的结论是，一个明确的因果关系确实存在导致购物满意度。基于人口统计学的市场划分的重要性虽然被认为是有用的，但仅在广泛的人口统计学类别中得到支持。
Shopping is an increasingly important leisure and tourist activity (Gratton and Taylor, Leisure Management (1987) 29) reported that two-third of visitor expenditure is on shopping. Similarly, two studies by the Australian Department of the Arts, Sport, Environment, Tourism and Territories (Report of the Committee of Inquiry, Australian Government Publishing Service, Canberra, 1988; Report of the Tourism shopping Implementation Committee, Australian Government Publishing Service, Canberra, 1990) reported that shopping accounts for approximately one-fifth of overseas visitor expenditure. The growth of tourism shopping is regarded as having significant implications for retail development. A theoretical framework is developed which states that domestic tourists can be segmented, as a result of different demographic/social characteristics, into groups with different requirements for product attributes and services. These groups can have different levels of satisfaction/dissatisfaction with the retail product and retailing servicing provision, resulting in separate dimensions of retailing satisfaction. These dimensions of satisfaction effectively become a measure of retailing performance, as perceived by domestic tourists, which can indicate directions for change in the retailing provision, so as to increase satisfaction, and ultimately, domestic tourist visitation. In order to test this theoretical framework, two fundamental causal relationships are hypothesised. Firstly, between different dimensions of product purchasing importance and the importance of product attributes. Secondly, between the dimensions of attribute importance and the dimensions of satisfaction with product attributes and service. These two hypotheses are tested, using a database of 480 domestic tourist surveys, by the development of two separate structural equation models. Conclusions from the analysis are that a definite sequential causal relationship does exist leading to shopping satisfaction. The significance of market sectoring on demographic grounds whilst found to be useful, is supported only on broad demographic categories.