Fighting ahead: Adoption of social distancing in COVID-19 outbreak through the lens of theory of planned behavior

Fighting ahead: Adoption of social distancing in COVID-19 outbreak through the lens of theory of planned behavior
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DOI:
10.1080/10911359.2020.1833804
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发表时间:
2020-10-17
影响因子:
1.6
通讯作者:
Ghosh, Ajoy Kumer
Ghosh, Ajoy Kumer
中科院分区:
其他
文献类型:
--
作者:
Das, Anupam Kumar;Jilani, Munshi Muhammad Abdul Kader;Ghosh, Ajoy Kumer

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本研究是探索性的,旨在确定孟加拉国集体社会中人们的社会距离行为的前因。本研究以计划行为理论(Theory of Planned Behavior,TPB)为基础,从态度、主观规范、知觉行为控制和行为意图四个方面探讨了它们对实际社交距离行为的影响。本研究采用演绎推理的方法进行研究。通过社交网络对331名受访者进行问卷调查,并使用SPSS-21和AMOS-20进行数据分析。结果发现,对社会距离的态度、社会压力、对社会距离的控制感对保持社会距离的意愿有显著影响。核心发现是,感知行为控制(直接和间接)是最深刻的前因,其次是主观规范的意图和实际的社会距离行为。最后,我们为政策制定者和健康问题提供了政策含义,重点是维护人们的态度意识,规范信念和自我控制方法,以保持社会距离,并积极主动地遏制疫情,以及进一步研究的潜在注意事项。
This study, being explorative, aims to identify the antecedents of social distancing behavior among people in a collective society, in Bangladesh. Based on the social-psychological behavioral model, i.e. theory of planned behavior (TPB), the current study incorporates attitudes, subjective norms, perceived behavioral control, and behavioral intention to assess their influence on actual social distancing behavior. The present study followed the deductive reasoning approach to conduct the research. A self-administered questionnaire was utilized to collect data from 331 respondents through social networks purposively and later analyzed using SPSS-21 and AMOS-20 to test the hypotheses. The results revealed that attitude toward social distancing, social pressure, and perceived control to social distance significantly influence the intention to maintain social distance. The core finding is that perceived behavioral control (directly and indirectly) is the most profound antecedent followed by subjective norms of both intention and actual social distancing behavior. We conclude by providing policy implications for policymakers and health concerns to focus on upholding the attitudinal awareness, normative beliefs, and self-control approach of people for maintaining social distance and behave proactively to contain the outbreak, as well as potential notes for further research.