The effort heuristic
The effort heuristic
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DOI：
10.1016/s0022-1031(03)00065-9
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发表时间：
2004-01-01
影响因子：
3.5
通讯作者：
Altermatt, TW
中科院分区：
文献类型：
--
作者：
Kruger, J;Wirtz, D;Altermatt, TW
这里提出的研究表明，努力被用作质量的启发式。参与者评价一首诗（实验1），一幅画（实验2），或一套盔甲（实验3）提供了更高的质量，价值和喜欢的工作，他们认为更多的时间和精力来生产。实验3表明，使用的努力启发式，与所有的启发式，是温和的模糊性：参与者的影响更努力时，被评估的对象的质量是难以确定的。讨论集中在日常判断和决策的努力启发式的影响。(C)2003 Elsevier Science（美国）。All rights reserved.
The research presented here suggests that effort is used as a heuristic for quality. Participants rating a poem (Experiment 1), a painting (Experiment 2), or a suit of armor (Experiment 3) provided higher ratings of quality, value, and liking for the work the more time and effort they thought it took to produce. Experiment 3 showed that the use of the effort heuristic, as with all heuristics, is moderated by ambiguity: Participants were more influenced by effort when the quality of the object being evaluated was difficult to ascertain. Discussion centers on the implications of the effort heuristic for everyday judgment and decision-making. (C) 2003 Elsevier Science (USA). All rights reserved.