Self-Disclosure, Interpersonal Relationships, and Stickiness of Online Communities
Self-Disclosure, Interpersonal Relationships, and Stickiness of Online Communities
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自我表露、人际关系和在线社区的粘性
DOI：
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发表时间：
2015
期刊：
影响因子：
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通讯作者：
Dease Lee
中科院分区：
文献类型：
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作者：
Ying;Meng;Dease Lee
在线社区改变了人们互动的方式。由于在线社区的高度多样性，如何保持和提高用户的参与度是这些网站管理员面临的一个重要问题。本研究首先考察了信任倾向、隶属需求和暴露倾向作为自我表露和关系维持的前因，并进一步探讨了自我表露和关系维持对亲密关系的影响，以及亲密关系与粘性的关系。通过方便抽样和滚雪球抽样的方法，收集了503份有效的在线问卷。采用SPSS 20.0和AMOS 7.0对数据进行分析。结果表明，网络群体的隶属需求和暴露倾向对自我表露有正向影响，信任倾向和隶属需求是关系维持的前提，自我表露和关系维持促进了网络群体的亲密关系，而亲密关系增强了网络群体的黏性。
Online communities change the way people interact. Due to the high diversity of online communities, how to maintain and increase user participation is an important issue for the administrators of those sites. This study first examines propensity to trust, need for affiliation, and exhibitionism as antecedents to self-disclosure and relationship maintenance and further explores the effects of self-disclosure and relationship maintenance on intimacy as well as the relation of intimacy to stickiness. By convenience and snowball sampling, 503 valid responses to an online questionnaire were collected. Data was analyzed using SPSS 20.0 and AMOS 7.0. Results indicate that need for affiliation and exhibitionism have positive effects on self-disclosure, that propensity to trust and need for affiliation are antecedents to relationship maintenance, that self-disclosure and relationship maintenance contribute to intimacy, and that intimacy reinforces stickiness to online communities.