Issue and Strategy Agenda-Setting in the 2000 Presidential Primaries
Issue and Strategy Agenda-Setting in the 2000 Presidential Primaries
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2000 年总统初选的议题和战略议程设定
DOI：
10.1177/00027640121958483
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发表时间：
2001
影响因子：
3.2
通讯作者：
J. Tedesco
中科院分区：
文献类型：
--
作者：
J. Tedesco
本文建立在以前的研究，更具体地集中在候选人媒体动态的广告设置过程中，并扩展了研究的战略框架的方向。使用VBPro，一个用于内容分析的计算机程序，1,479个候选新闻稿和756个网络新闻故事使用上下文框架中的关键词进行内容分析。结果显示，候选人和媒体议题议程之间存在显着的正相关关系，这对共和党候选人来说尤其明显。共和党候选人和媒体之间对受众框架的吸引力高度相关。用来衡量影响力方向的自相关性表明，候选人和媒体之间的关系是相互的。然而，过程框架仅与麦凯恩和网络显著相关，这可能为麦凯恩和媒体在2000年总统初选期间的“恋情”提供支持。
This article builds on the previous research that focused more specifically on the candidate-media dynamic within the agenda-setting process and extends the research in the direction of strategy framing. Using VBPro, a computer program for content analysis, 1,479 candidate press releases and 756 network news stories were content-analyzed using key words in context frames. Results show significant positive correlation between candidate and media issue agendas, which were particularly strong for the Republican candidates. Appeals to audience frames were highly correlated between Republican candidates and the media. Autocorrelations used to measure the direction of influence suggest that the relationship between candidates and media is reciprocal. However, the process frames were significantly correlated only for McCain and the networks, which may offer support for the appearance that McCain and the media had a “love-affair” during the 2000 presidential primary.