Facebook's Advertising Platform: New Attack Vectors and the Need for Interventions
Facebook's Advertising Platform: New Attack Vectors and the Need for Interventions
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Facebook 的广告平台：新的攻击媒介和干预的必要性
DOI：
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发表时间：
2018
期刊：
影响因子：
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通讯作者：
A. Korolova
中科院分区：
文献类型：
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作者：
Irfan Faizullabhoy;A. Korolova
通过引入新工具，例如自定义受众，行为定位和受众见解，广告定位越来越强大。尽管这对企业是有益的，因为它使人们能够收到更相关的广告，但工具的力量具有不利影响。在本文中，我们关注三个弊端：侵犯隐私，微靶向（即，在没有明确的知识的情况下，能够与广告达到唯一的知识达到特定的个人或个人的能力）以及易于到达边缘化的群体。将Facebook的广告系统作为案例研究，我们证明了这种缺点的可行性。然后，我们讨论Facebook对我们对调查结果负责任的披露的回应，并呼吁采取其他政策，科学和工程工作，以保护广告定位的迅速发展的生态系统中的消费者。
Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant advertising, the power of the tools has downsides. In this paper, we focus on three downsides: privacy violations, microtargeting (i.e., the ability to reach a specific individual or individuals without their explicit knowledge that they are the only ones an ad reaches) and ease of reaching marginalized groups. Using Facebook's ad system as a case study, we demonstrate the feasibility of such downsides. We then discuss Facebook's response to our responsible disclosures of the findings and call for additional policy, science, and engineering work to protect consumers in the rapidly evolving ecosystem of ad targeting.
DOI：
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发表时间：
2018
期刊：
PMLR
影响因子：
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作者：
Datta, Amit;Datta, Anupam;Makagon, Jael;Mulligan, Deirdre K.;Tschantz, Michael Carl
通讯作者：
Tschantz, Michael Carl