A framework for understanding trust factors in web-based health advice
A framework for understanding trust factors in web-based health advice
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DOI：
10.1016/j.ijhcs.2006.02.007
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发表时间：
2006-08-01
影响因子：
5.4
通讯作者：
Fishwick, Lesley
中科院分区：
文献类型：
--
作者：
Sillence, Elizabeth;Briggs, Pam;Fishwick, Lesley
信任是消费者决定网站参与度的关键因素。消费者将与他们认为值得信赖的网站互动，并远离他们不信任的网站。在本文中，我们提出了一个框架，了解信任因素，基于网络的健康咨询。该框架是从一个阶段模型的信任，并允许预测有关用户参与不同的健康网站。该框架，然后通过一系列的定性，纵向研究进行验证。在每项研究中，真正的消费者都在网上搜索有关他们特定健康问题的信息和建议。他们参与了自由搜索，并被引导到以前使用该框架审查的网站。小组讨论的主题分析提供了支持的框架和阶段模型的信任，其中设计上诉预测拒绝（不信任）和可信度的信息和个性化的内容预测选择（信任）的建议网站。从框架的优点、局限性和未来工作的方向等方面讨论了结果。(c)2006爱思唯尔有限公司保留所有权利。
Trust is a key factor in consumer decisions about website engagement. Consumers will engage with sites they deem trustworthy and turn away from those they mistrust. In this paper, we present a framework for understanding trust factors in web-based health advice. The framework is derived from a staged model of trust and allows predictions to be made concerning User engagement with different health websites. The framework is then validated via a series of qualitative, longitudinal studies. In each study, genuine consumers searched online for information and advice concerning their specific health issue. They engaged in free searching and were directed towards sites previously reviewed using the framework. Thematic analysis of the group discussions provided support for the framework and for the staged model of trust wherein design appeal predicted rejection (mistrust) and credibility of information and personalization of content predicted selection (trust) of advice sites. The results are discussed in terms of the merits of the framework, its limitations and directions for future work. (c) 2006 Elsevier Ltd. All rights reserved.