Communicating climate change: history, challenges, process and future directions
Communicating climate change: history, challenges, process and future directions
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DOI：
10.1002/wcc.11
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发表时间：
2010-01-01
影响因子：
9.2
通讯作者：
Moser, Susanne C.
中科院分区：
文献类型：
--
作者：
Moser, Susanne C.
自 20 世纪 80 年代中后期人为气候变化首次出现在公众议程中以来，气候变化的公众传播以及最近如何最有效地传播气候变化的问题急剧增加。本文综合了关于如何有效沟通这一问题的已知、推测和未知信息。对气候变化传播的历史进行了介绍性概述，随后讨论了传播者在试图传达该问题时面临的挑战（原因不可见、影响遥远、缺乏对影响的即时性和直接体验、缺乏对采取缓解行动的满足感、不相信人类的全球影响力、复杂性和不确定性、表明变革需要的信号不充分、感知限制和自身利益）。本文的核心重点是沟通过程的关键方面（沟通的目的和范围、受众、框架、信息、信使、沟通的模式和渠道，以及评估沟通的结果和有效性）。这些元素与影响沟通过程的几个上下文因素相关。本文最后对气候变化传播的未来研究提出了建议。 (C) 2010 John Wiley & Sons, Ltd. 电线气候变化 2010 1 31-53
Since anthropogenic climate change first emerged on the public agenda in the mid-to-late 1980s, public communication of climate change and-more recently-the question of how to communicate it most effectively have witnessed a steep rise. This paper synthesizes what is known, presumed, and still unknown about how to effectively communicate this problem. An introductory historical overview of climate change communication is followed by a discussion of the challenges that communicators face in trying to convey the issue (invisibility of causes, distant impacts, lack of immediacy and direct experience of the impacts, lack of gratification for taking mitigative actions, disbelief in human's global influence, complexity and uncertainty, inadequate signals indicating the need for change, perceptual limits and self-interest). The core of the paper focuses on key aspects of the communication process (purpose and scope of the communication, audience, framing, messages, messengers, modes and channels of communication, and assessing the outcomes and effectiveness of a communication). These elements are placed in relationship to several contextual factors that affect the communication process. The paper concludes with suggestions for future research on climate change communication. (C) 2010 John Wiley & Sons, Ltd. WIREs Clim Change 2010 1 31-53